Andraé Alexander · Content Systems and Design Operations

I design frameworks and operations that make complex services simple.

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Current role

Developing AI strategy, semantic frameworks, and LLM governance at dunnhumby. 

Selected work

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Royal London

Optimising FCA-compliant content systems for vulnerable customers

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Smart Pension

Scaling financial literacy and design operations to reduce processing time by 70% for 1.5m members

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BBC

Redesigning internal services, content architecture, and training for 20,000 BBC employees

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Smart Retire

Developing content governance to support user comprehension: Saving £300K in development costs

Let's talk.

I’m always happy to chat about user-focused roles, content systems, design operations, and product strategy.

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